The Beach BIA Video Series
The Beach is a historic Toronto neighbourhood that has long been a destination for those looking for a sunny day at the beach. Although it’s enjoyed longstanding popularity, the neighbourhood has seen a surge of tourism over the past 3 years. With this growth The Beach Business Improvement Area has partnered with Redbox to breathe new life into their brand with a modern fresh look and feel.
The Brief
The objective of this video series is to celebrate The Beach BIA and promote a business within it. Using the provided assets, create 2 engaging videos that present the neighbourhood as a welcoming, vibrant destination for locals and tourists. The production should reflect the new brand refresh and flow seamlessly with the new look and feel.
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The Beach BIA
Redbox Creative
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Video Concept
Storyboarding
Animation
Audio Selection & Editing
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After Effects
Illustrator
Photoshop
My Take
The critical objective for these videos was for the quaint charm of The Beach to shine through to the viewer. I showed the natural beauty and laid-back vibe of this community through the choice of imagery and cheerful animation style. Showing off their brand refresh; I created a logo reveal with their updated logo as well as, playful kinetic type for the new slogan and tagline.
Photo Credit: Redbox Creative
