Larger Luxury

Larger Luxury is a course that guides spas and beauty spaces to be size-inclusive. They are a beacon of acceptance and belonging and are working hard to redefine luxury by shaking up the status quo within the beauty industry. As a part of their launch they used social media to promote their services, build brand awareness, and celebrate body diversity.

Phone mockup of the Larger Luxury Instagram feed

The Brief

Design a collection of social media templates for Instagram, LinkedIn and Facebook that evoke feelings of empowerment, strength, belonging, and luxury. The templates should follow the brand guidelines and fit in seamlessly with their existing imagery. They must be customizable and easy for anyone to change imagery and text.

  • MT Consulting Group

  • Layout Design

    Template Production

    Photo Editing

  • Illustrator

    Photoshop

    Canva

Social Media Graphic introducing Larger Luxury
Social Media Graphic with a body positive message
Social Media post with motivational Photo and the words You are Worthy
A social media graphic with an inspirational quote
Social Media graphic introducing the founders of larger luxury
Social Media Graphic with a Testimonial
Mock up GIF of a carousel post on instagram
Mock up GIF of a carousel post on instagram
Social Media Graphics featuring course highlights
Social Media Graphics featuring educational insights
Social Media Graphics with the word Worthy

My Take

Unique to many of the beauty-related posts you may see on social media, Larger Luxury shows women of all shapes, ages, and races; so I made it my duty to create designs that exude luxury and opulence. I worked alongside Larger Luxury’s Marketing Communications writer to get a feel for what kind of posts they were going to be making and what limitations may arise. Social media being an essential marketing tool for them, it was important to design templates that were easy for them to change out text and imagery in order to stay on brand and cohesive.