The goal of this poster was to promote a new single and upcoming show. I wanted to create something memorable that people could experience. Using Artvive I created a short animation that activates on a user’s phone with the Artvive app.
I worked one on one with the musicians to learn more about their new album and what their vision was.
With their ideas in mind, I sketched out a concept.
I created two versions of the poster, a day and a night. The design was made using real photos edited in Photoshop to create a collage style.
Then I started to animate in After Effects. The scene changes from day to night the musicians change poses and other micro animations occur. If you would like to experience this poster through your device scan the QR below to get the Artvive App